A Bandit’s Perspective on Website Adaptation

Ubiquitous access to websites stresses the importance of adaptation for modern websites. The design and management of decisiontaking adaptation engines has become a major research challenge. This paper proposes a bandit-based adaptation decisional model and shows how to describe and manage adaptation policies using a lightweight XML-based description language. The model allows a web marketeer to easily design and deploy adaptation policies. Experimental results on a real website show the effectiveness of our model.